Rokus van Blokland
Corry van Blokland Mobach
1972 Maquette Sio stand Nuremberg


1972 Maquette Sio stand Nuremberg
The 1972 stand is one of the highlights in the history of Sio. The stand had to accommodate three names/companies that were part of Sio at that time: Simplex Toys, Sio Holland, and Buddy L. Sio itself was an independent company at that time.
In Rokus' design, each of the three companies had their own entrance, meeting room, and wardrobe. Additionally, there was a shared bar and storage area.
The stand was built on a framework of 80 cm. Using the Abstracta building system, walls with display shelves and tables were constructed, with coloured textile walls and enlarged drawings by Corry in the background.

1972 Sio stand Toy Fair Nuremberg

Drawings by Corry at the different groups of products.

New Designs

In the showcase are the new designs, the 'Neuheiten' of that year.

1978 New Factory Hall

Sio Vroomshoop, the new factory hall with the precision sawmill where plywood sheets are ready for further processing.

1978 New Factory Hall

On top of the plywood stacks, there are examples of the toys that will be produced, including a plywood garage and a coat rack.

Storehouse Nijkerk

The designs of Rokus and Corry were produced in very large quantities at the Sio Vroomshoop factory. This became visible as large volumes in the distribution center in Nijkerk.

In addition, Sio Amsterdam served as the storage and distribution center for toys such as Sindy, Corgi Toys, Tri-ang, Jouef trains, Buddy L and Simplex.

From Nijkerk, the products were transported to stores in both domestic and international markets.